As General Manager of the Consultant Architecture and Design Group at Planar, Lainie Mataras brings three decades of technology expertise to her role at the global leader in display solutions. She masterfully leverages her extensive industry network to cultivate strategic partnerships and elevate Planar's consultant and architecture relationships.

Lainie's distinguished career in the audio-visual and digital signage industry includes 14 years as Regional Sales Manager at Sapphire Marketing, where she specialized in consultant relations. Prior to that, she spent 15 years at Crestron, excelling in technical sales and building a foundation for her future leadership roles.

Beyond her professional achievements, Lainie serves on the Leadership Search Committee for AVIXA, demonstrating her commitment to industry advancement. She's the proud mother of identical twin 19-year-old boys and channels her passion for community service by managing a local "free cycle" group, helping neighbors connect and share resources.