Will's experience spans from 10+ years in this great industry starting with a London-based company called Litelogic creating LED display tech, but he earned his stripes and industry passion via NanoLumens.

After few years leading Retail efforts for NanoLumens, Will moved to NYC to focus on consumer engagement solutions for retail brands with thebigspace.
He was lucky enough to join a great team at Diversified’s Digital Media Group in 2015 and is a Board Member of the Digital Signage Federation. Will has a strong background in Retail, creative and DOOH and a lot of his current focus is educating multiple markets on how best to deploy and manage technology globally.